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Stop overcomplicating AI: You don’t need use cases. You need access.
AI & Knowledge Insights

Stop overcomplicating AI: You don’t need use cases. You need access.

Jan Marius Marquardt
Jan Marius Marquardt
CEO

Stop overcomplicating AI — give people the tools

You don’t need 100 use cases. You need one place where AI actually gets used.

There’s a common trap we see in companies trying to adopt AI: they start overcomplicating things.

They map out use cases department by department.
They spin up cross-functional working groups.
They wait for strategy decks, security audits, and steering committees.

And in the meantime?
Nothing changes.

No one’s getting more productive. No workflows are actually improving. And six months later, ChatGPT is still open in browser tabs — disconnected from work, governance, and ROI.

You didn’t map use cases for the internet

Think about how your company adopted email. Or Google. Or Slack.

You didn’t start with a use case document for every department. You gave people the tools — and the use cases emerged.

AI adoption works the same way.

You don’t need to guess what every team will use it for. You need to make it easy, governed, and visible, so people can actually start using it inside their real work.

The high-performing teams we work with do 3 things:

Deploy AI horizontally, not department by department
They roll it out across the company — sales, HR, product, finance — from day one.

Ground it in company knowledge
So prompts aren’t generic. They're specific. Personal. Actionable.

Integrate it into existing workflows
Slack, Teams, Google Workspace, Notion — wherever people already work.

That’s it. No task forces. No 12-month roadmap.

What this looks like in practice

Here’s an example: one of our clients rolled out Zive across 800+ employees in 3 weeks. No formal training. No extra tools.

Within days, teams were:

– Auto-drafting LinkedIn posts
– Summarizing client calls
– Pulling company policies into instant Q&A
– Writing onboarding plans
– Drafting support responses in seconds

None of this required a dedicated AI team. Just access to the right tool — and people started figuring out the rest.

You don’t need a better use case list. You need a platform people actually use.

If you're tired of slide decks and theoretical strategies, and just want to see what rollout looks like in real life, watch our 5-minute product tour.

Or book a call if you'd like to talk through how teams are doing this today.

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